The Head of the largest project in Europe for an IT services company thinks she has done the trick. With a ‘golden pedigree’, she is being approached by many competitors. But she wants to take on more responsibility while working in a smaller structure. She doesn’t know where to start. We identify her deepest aspirations in terms of the nature of the business, the style and the working environment, which enables her to filter through the many companies that approach her. The more she expresses her choices, the more they are respected and the closer she gets to a job that suits her. She is now a Director in a small strategy consulting firm.